Reckless Rooster breakfast restaurant opens near Myrtle Beach


With snowbirds residing alongside longtime locals, the Myrtle Beach area has long been a place where North and South come together.

A new restaurant plans to cater to this mixed population, serving two pastries dear to each respective culture: bagels and cookies.

The Reckless Rooster, located in Longs, will soon join a group of other courageous businesses that have opened in Horry County amid the coronavirus pandemic. Restaurant owner Natasha Broughal says she thinks opening now is the right decision, even if her friends and family are questioning her.

“My friends up north were sort of wondering how we were going to open up in a global pandemic,” Broughal said. “But we are opening with a very favorable mindset for COVID. “

To handle the opening during the pandemic, Broughal said she was focusing on online orders and contactless pickup as much as possible. The company also wants to be fast. Perfecting this trio has been the hardest part of preparing to open, she said.

In fact, she said she was happy the restaurant opened during the pandemic, rather than before, so it could start with that goal rather than having to drastically pivot months or years.

Getting the restaurant supplies delivered on time was also a challenge. The first thing the restaurant ordered, before it even had a name, was its bagel display case. He appeared last week.

Broughal chose cookies and bagels as her focus for Reckless Rooster because she saw so many places that served one or the other, but never both.

“We are aiming for a North-South-South atmosphere,” she said.

Reckless Rooster will serve both breakfast and lunch, with sandwiches being the specialty. One of them, the Giant Rooster, is three eggs to your liking with ham, bacon, homemade fried potatoes and cheddar cheese on a bagel, cookie or bread.

The restaurant will also serve beer and wine with an emphasis on brunch drinks like mimosas and fortified coffee and kombucha.

“We have a mocha and a kind of caramel, 12.5% ​​alcohol. Oh my God. It contains caffeine, and it’s coffee, and it’s like rocket fuel, ”said Broughal, while acknowledging that the drink looks a bit like an elegant Four Loko. “It’s amazing. It doesn’t really taste like alcohol.

As for the name of the restaurant?

“When you think of a rooster, you think of morning, early, breakfast, waking up,” she said. “And reckless because we’re just fun and we’re crazy.” We push our limits a little, with 12.5% ​​alcoholic coffee and crazy sandwiches.

“We are reckless in a good way – wild, loud and loud.”

Reckless Rooster is scheduled to open on Tuesday, February 2 and is located at 7050 SC-90 Ste. E, Long. Keep an eye out for the restaurant’s signature 7-foot-tall metal rooster.

This story was originally published January 28, 2021 2:44 pm.

Chase Karacostas writes about tourism in Myrtle Beach and across South Carolina for McClatchy. He graduated from the University of Texas at Austin in 2020 with degrees in journalism and political communication. He started working for McClatchy in 2020 after growing up in Texas, where he has signatures in three of the state’s largest print media as well as the Texas Tribune covering state policy, environment, housing. and the LGBTQ + community.

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